Video editing and content creation for social and marketing. A January push built to drive engagement and awareness for new product launches, organic and paid.
Huel needed engaging video content to power their January marketing push. The goal: drive engagement and awareness for new product launches while holding brand consistency across organic social and paid advertising. The brand also wanted to grow its digital presence through podcast-style video.
Two constraints shaped everything. A tight turnaround for high-quality delivery, and a crowded marketplace where the work had to stay unmistakably Huel while still standing out.
I produced and edited video optimised for social, then cut it down across formats so every placement felt native rather than repurposed.
The video content carried a well-received product launch, reinforcing Huel's innovative positioning in a crowded market. The podcast-style edits added real value for the audience, building deeper connection and brand authority.
Huel entered the new year with refreshed marketing momentum, a clear demonstration of well-executed video capturing attention and driving meaningful engagement.