FIFA+

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Case Study 02 / FIFA+

World Cup campaign. Motion-led social ads built to grow organic reach and drive FIFA+ Fantasy downloads ahead of the tournament.

Client
FIFA+
Role
Motion Design
Deliverables
Social ads · IG / YT / FB
The brief

With the world’s attention turning to the World Cup, FIFA+ wanted to captivate football fans across Instagram, YouTube and Facebook and turn that energy into Fantasy game downloads.

The job was to cut through a noisy moment: grab attention fast, then push fans to act and go deeper into the tournament experience.

The approach

I blended motion design with pre-filmed footage from past World Cup matches, building a series of ads tuned for each platform.

  • 01Meticulous transitions and icon animations cut to the rhythm of football fandom.
  • 02Goal celebrations and penalty-shootout tension built into the edit’s pacing.
  • 03Platform-native versions for Instagram, YouTube and Facebook.
  • 04Brief and storyboard set by the client, executed in a permanent in-house role.
01

More from the campaign

Social cutdowns
Outcome

The campaign lifted FIFA+’s brand presence in the run-up to the tournament and built real anticipation around the Fantasy game.

The ads worked as a rallying cry, uniting fans around the moment and setting the stage for the World Cup.

Next project

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