Suave

In collaboration with Suave, I created three paid social campaigns for the Suave × Barbie tie-in. UGC content and a brief were supplied; I developed the concepts and cut the ads from there.

I shaped the supplied UGC into distinct, scroll-native concepts, each tuned to land fast in a paid-social placement.

• 01Worked from a client brief and provided UGC footage.
• 02Developed multiple concepts from a single content pool.
• 03Edited for paid social: hook first, message clear, built to convert.

A set of distinct, platform-native ad concepts from one UGC pool, ready to run across paid social.

Proof that a tight brief and supplied footage can still yield work that feels considered, not templated.